Ashley Rae is a full-time fishing writer, content creator, and digital storyteller based in Ottawa, Ontario, Canada. Although she did not grow up in a fishing family, Ashley fell in love with the sport at an early age after being introduced by a family friend, a connection that changed the course of her life. She is passionate about chasing anything with fins year-round, whether from her boat, kayak, from shore, or on the ice. Ashley founded SheLovesToFish.com in 2009 as a diary of her fishing adventures, and has since grown it into a platform that reaches anglers worldwide. In addition to her own blog, she writes for international publications and websites, and has built an organic social media following of over 185K followers.
Ashley works with tourism organizations, brands in the outdoor space, and government and conservation organizations on a wide range of projects, from destination video content and fishing articles to public awareness campaigns and brand ambassador partnerships. She is passionate about encouraging others to get involved in the sport and shares educational fishing content across her blog, YouTube channel, and social media. She also hosts fishing seminars at consumer trade shows throughout Ontario and beyond. Ashley has also appeared on fishing shows on the World Fishing Network and other television programs. To explore partnership opportunities or learn more about working with Ashley, visit her work page.
In 2016, Ashley was named as a “Game Changer” and “one of 11 outdoorswomen transforming the face of hunting and fishing” by Field & Stream Magazine.
On the bass fishing tournament side, Ashley is a 3-time Major League Fishing Canada Champion on the co-angler side, including a Canadian Open win, which qualified her each time for the MLF Toyota Series Championship in the US, where she competed representing Canada in the international division. In 2023, she finished as the top international co-angler at the Championship. In 2024, she was nominated by fellow anglers for the Forrest L. Wood Sportsmanship and Community Leadership Award.
In 2026, Ashley was featured in a film by Yamaha Motor Canada, part of the “We Are All Yamaha” series. In this film, Ashley shares how fishing grew from a personal passion into a career, and how it’s also been a powerful source of healing in her life. Watch the film below, and learn more about the project here.
In the fall of 2024, Major League Fishing and Toyota USA featured Ashley in ‘Their Story’ film series, spotlighting four women in the sport of bass fishing. The full article is available here, with the film below:
Contact Ashley for partnership opportunities, or even to ask a fishing question.
Ashley is partnered with: Yamaha Motor Canada, Vexus Boats, Howell’s Marine, Garmin, Power-Pole, SAIL, and Mustang Survival.
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